Scaling your enterprise with confidence: How Orb’s platform transforms monetization for SaaS companies

As SaaS companies grow, their monetization needs evolve. Landing larger customers brings heightened expectations around pricing flexibility, invoicing complexity, and data fidelity. Pricing models diversify. Billing data multiplies. Teams across product, finance, and engineering must coordinate to maintain billing integrity at scale.

For many enterprise SaaS companies, the traditional billing platforms that they’ve used so far simply can't keep up. It’s one thing to support a handful of pricing plans and a few thousand invoices. It’s another to introduce multiple pricing models across a suite of products, manage contracts with global enterprise customers, and deliver real-time billing data to stakeholders while preserving accuracy and agility.

Too often, legacy billing systems become bottlenecks in supporting the evolution of your monetization strategy:

• Pricing changes are risky and slow. Experimentation is limited by engineering dependencies and the fear of errors.
• Invoicing large organizations is cumbersome. Customer hierarchies, discounts, and contract nuances require tedious workarounds.
• Financial workflows break down. Reporting lags, real-time alerting is absent, and dunning becomes reactive rather than proactive.

Orb is built to handle these challenges. Designed for enterprises embracing usage-based, hybrid, or evolving pricing models, Orb offers a flexible, agile, and accurate monetization and billing platform. With the capabilities needed for agile pricing rollouts, complex customer structures, extensibility and scalability, and deep integrations, Orb supports the scale and complexity of even the most complex enterprises while also empowering enterprises to transform monetization from a constraint into a catalyst for growth.

Agile pricing at scale

For enterprise SaaS companies, pricing is a continuous process of experimentation, refinement, and optimization. Because legacy billing systems weren’t built with agility in mind, pricing logic is embedded in product code. This requires engineering effort for every pricing change, and leaves teams flying blind when testing new models.

Orb changes that equation.

With Orb, enterprise companies can rapidly experiment with pricing strategies without writing a single line of code or risking billing errors. At the heart of this capability is Orb RevGraph, which decouples raw usage data from pricing metrics. This separation gives companies the flexibility needed to fully represent their business model and monetization strategy in Orb, which is foundational to evolving pricing.

To make pricing iteration even more accessible, Orb SQL Editor empowers business teams to define and modify pricing directly using SQL or a visual editor. Want to launch a new value metric, segment customers by usage patterns, or pilot a hybrid pricing model? You can do it in minutes, not weeks, without waiting on a product sprint.

Even better, Orb Simulations lets you run new pricing models against historical usage data to forecast the impact before going live. You can understand exactly how changes would affect revenue, customer bills, and margins, so you can optimize with confidence and ditch the guesswork.

Orb enables enterprises to move faster, test smarter, and deploy new models without friction so that pricing becomes a growth lever. Agility in pricing isn’t a luxury; it’s a competitive advantage.

Support for customer hierarchies

As SaaS companies move upmarket, their customers grow more complex. Large enterprises often operate through multiple subsidiaries, departments, or business units, each with its own usage patterns, budgets, and billing preferences. Without a billing system designed to reflect this organizational complexity, finance teams grapple with manual reconciliation, fragmented invoicing, and the constant risk of errors.

Orb solves this with built-in support for customer hierarchies.

With Orb, you can define parent-child billing structures that mirror how your enterprise customers operate. Whether you're serving a multinational with dozens of departments or a channel partner managing multiple end customers, Orb enables you to group accounts under a single parent entity while preserving detailed tracking at the individual account level.

Here's how it works.

• Hierarchical billing structures: Define custom relationships between parent and child accounts. Each child account maintains separate usage tracking and can be configured with unique pricing, but all of their charges can be aggregated into a single parent invoice.
  
  
• Consolidated invoicing: Generate a single invoice that reflects usage across all child accounts, or issue separate invoices per child while keeping them linked to the parent. This reduces billing overhead and improves clarity for your customers.
  
  
• Flexible payment responsibilities: Choose centralized billing where the parent pays for everything, or split payments across child accounts based on usage or custom rules. You can even assign different payment terms by account level.

For enterprise SaaS vendors, support for customer hierarchies is a must-have. Few billing platforms offer this capability, and those that do often force companies into rigid, inflexible structures.

Orb provides the configurability and control needed to handle enterprise relationships with ease. Whether you're serving a global Fortune 500 or a regional reseller with dozens of sub-accounts, Orb enables your billing structure to scale with your business.

Extensible platform and API

Enterprise SaaS businesses need billing systems that integrate, adapt, and grow alongside the rest of the tech stack. Traditional billing tools often create silos: disconnected modules for billing, invoicing, and reporting that require custom integrations, patchwork solutions, and constant maintenance.

Orb is different.

A modular platform

Orb is a modular platform that includes tightly integrated components: Orb Billing, Orb Invoicing, and Orb Reporting. Each module is built atop Orb RevGraph, enabling usage data to flow seamlessly across financial workflows from pricing to invoicing and analytics.

This delivers three major advantages.

• Eliminates integration issues: With Orb, you don’t need to juggle multiple systems or sync data between tools. Billing, invoicing, and reporting share a single source of truth, reducing the risk of inconsistencies and manual errors.
  
  
• Reduces operational inefficiencies: Finance, product, and engineering teams can collaborate in one platform, with reliable data, customizable workflows, and real-time visibility into performance.
  
  
• Adopt what you need: Orb is modular by design, so enterprises can implement components incrementally. Whether you need to improve billing logic, streamline invoicing, or enhance reporting, you can start where the pain is greatest, without the disruption of a full system replacement.

The result is a future-proof billing foundation that evolves with your business. With Orb, you get the flexibility to tailor your monetization stack, the extensibility to scale confidently, and the tools to move fast without compromising control.

API built for scalability

When you're operating at enterprise scale, the volume of usage data can be staggering. Every API call, transaction, or user action generates billing-relevant events. Your billing system needs to keep up without missing a beat. That’s why Orb’s API can ingest millions of raw usage events per second without dropping data, delaying processing, or losing fidelity.

Orb RevGraph stores all usage data in its raw form. This raw data architecture means pricing logic isn’t locked in at the point of ingestion. Instead, pricing is calculated dynamically, giving businesses the flexibility to modify pricing strategies as they grow, experiment, or launch new products.

This approach is a powerful differentiator. Many usage-based billing point solutions rely on streaming aggregation or batch processing — methods that group or summarize data before billing. While these models can work for simpler use cases, they impose serious limitations:

• Predefined metrics restrict your ability to experiment with pricing.
• Delayed processing introduces lags in reporting and billing accuracy.
• Inflexible infrastructure makes iterative changes difficult and costly.
  
  

By contrast, Orb’s raw data model provides:

• Real-time usage tracking and billing without data loss.
• Auditability and transparency with every individual usage event stored and queryable.
• Retrospective pricing flexibility, allowing you to test or roll back pricing changes without rewriting pipelines or manually updating invoices.
• Support for complex pricing models, including usage tiers, overages, hybrid models, and custom billing rules.

This architecture is essential if your company needs to scale quickly. Whether you’re pushing new pricing experiments, aligning revenue with customer usage, or preparing for international expansion, Orb’s scalable API and raw data architecture ensure your billing system is an asset, not a constraint.

Integrations

Billing doesn't exist in a vacuum. It’s tightly interwoven with systems across finance, sales, operations, and product. To ensure smooth operations and accurate reporting, your billing platform must integrate seamlessly with the rest of your tech stack.

That’s why Orb offers integrations with many enterprise tools.

Whether you’re syncing customer data from a CRM like Salesforce, managing invoices through Stripe, or handling revenue recognition in NetSuite, Orb ensures data flows reliably across systems.

This seamless integration matters. Without it, teams face:

• Manual data entry and reconciliation across platforms.
• Disjointed reporting, leading to inaccurate forecasts and compliance risks.
• Delays in closing the books or issuing invoices, which impact cash flow and customer experience.

Orb avoids these issues by offering:

• Native integrations with leading enterprise tools.
• Robust APIs that make it easy to connect custom workflows and internal systems.
• Real-time syncing to keep customer data, billing details, and financial records aligned at all times.

For modern SaaS companies operating at scale, a billing solution that plays well with others is mission-critical. With Orb, you get a system that integrates effortlessly, powering the workflows that keep your business moving forward.

Grow and thrive with Orb

Orb empowers enterprise SaaS companies to scale with confidence. It offers agile pricing, support for complex customer hierarchies, an extensible platform and scalable API, and seamless integrations with the tools you already use. Whether you're evolving your pricing strategy or streamlining billing operations, Orb provides the flexibility and control you need to grow without compromise.

See our enterprise pricing and contact sales for more information.